If you talk about social media, invariably someone is going to say something I’m sure you’ve heard a lot: “I don’t have time to chit-chat. Time is money, and I don’t care about a bunch of nerds’ opinions anyway.” …or something along those lines! Twitter is often the target of such criticism. Fact is, if you see Twitter or any other social media service as a venue for chit-chat, and that’s how you use it for hours a ...

One of the key benefits of social media (that’s rarely discussed) is its ability to resolve doubt and confusion among fence-sitters. Yes, your prospective customers are likely confused and possibly uncertain. I have tried very hard to live by the two-click rule—answering the most common questions customers have about your business on your site within two clicks. How about zero clicks? Social media makes it possible. The key is to...

The first step to creating a blog for personal or business use is the obvious: Get the thing up and running in one piece. However, it doesn’t (and shouldn’t) stop there, as there are tons of widgets, plug-ins, add-ons, and more that not only increase the functionality of your blog but can also help you retain users, bring new ones, and monetize more efficiently. Here’s my shortlist of blog must-have elements: Social Media Integration:...

In this ever-changing world of Social Media, one of the major questions I hear is… “Does that really work for businesses”? It’s not an easy question to answer. Social Media is much more difficult to measure than that of traditional marketing.   If you were to ask me how much I earn per tweet, I couldn’t tell you. Social media just doesn’t work that way. That doesn’t mean it doesn’t work....