REPUTATION MANAGEMENT FOR LAW FIRMS
In the legal world, reputation is everything. If you are a family law attorney who has the reputation of fighting for the rights of your clients and their children, you may be just the attorney that a soon-to-be single parent is looking to obtain. If you are a corporate lawyer who is known for standing up for their clients and not being bullied, you could be a corporation’s next call.
Just as it is in the legal world, reputation is often the deciding factor for online users in the digital world.
A business’s reputation is managed through every piece of the marketing campaign that we implement. Providing meaningful content on your law firm’s website and social media pages give potential clients information that could help them throughout their current situations and in the future. Bridging the gap on social media by showing who you are and what your business stands for can help followers to form positive opinions about you and your business, whether they have worked with you in the past or not. That’s why it is crucial to be seen in a positive light before, during, and after you obtain a case.
Positive online reputations often have a direct impact on your business. Such effects could include improving the trust of your clients or future clients, increasing sales by bringing more clients into your practice, gain exposure on search engine platforms, and improve your overall profits. These elements are determined through popular review platforms like Facebook and Google.
Reviews allow previous clients to give their feedback on the services you provided. These reviews are essential to search engines like Google because they will enable you to obtain an overall star rating depending on how many reviews you receive.
Online reviews will make or break your online reputation. If your business collects multiple positive reviews on Facebook and Google, then someone happens to leave a negative review, it’s crucial that you reach out to both positive and negative reviewers to show that you care about the situation no matter what. By acting fast, you can address an issue and sort things out, showing that negative experiences are not something that typically happens at your law practice.
We continually monitor the status of your online reviews and reputation to ensure that your business is seen in the best light. You’ve worked hard to earn your reputation; we’re here to help you manage it.
Throughout our business relationship, we will keep in contact with you to ensure that the content that we create sounds and looks like you, and are pieces that you are proud to display. We want your vision behind each blog post, article, video, photo, and other types of content to show the story behind your business rather than just telling who you are as an attorney.