MEDIA MARKETING IN TE LEGAL INDUSTRY
There is nothing more refreshing than a law firm who wants to think outside of the box when it comes to marketing their business online. As a business owner, you know how competitive the legal field can be. Your competitors are already doing much of the digital advertising that you plan on doing, so marketing efforts need to stand out from the crowd.
That’s where media marketing comes in. Instead of only writing blogs and posting links to your website on social media, creating digital videos and hosting podcast episodes are cutting-edge techniques that could skyrocket your law practice.
As marketers, we’ve seen this trend increase in recent years and know how effective a change in pace can be. Attorneys who are ready to get in front of a camera and talk about legal issues, their services, or introduce themselves to their website visitors or social media followers are far more effective than well-written articles with stock photos.
These videos provide compelling ways to convince your potential clients to contact your law firm because they feel as if they already know you. You are building the trust that clients need when it comes to legal representation, before even speaking to them on the phone or in-person!
This form of marketing can also be accomplished via podcast episodes if you are more comfortable with speaking behind a microphone instead of being in front of a camera. 82.4% of people reported to Podcast Trends Report 2019 that they listen to more than seven hours of podcasts each week. This statistic is enough to give your business the chance to host its own podcast to reach more potential clients.
Much like we are sure that you assure your clients, we are in this together! You will never go through media marketing alone. Get ahead of your competition by contacting BG Hamrick Legal Marketing Agency to revolutionize the legal industry with your videos and podcasts.
Throughout our business relationship, we will keep in contact with you to ensure that the content that we create sounds and looks like you, and are pieces that you are proud to display. We want your vision behind each blog post, article, video, photo, and other types of content to show the story behind your business rather than just telling who you are as an attorney.