With over 60 million different Facebook business pages maintaining an active presence on what remains one of the world’s most popular social media platforms, remaining competitive and reaching new customers can seem like impossible tasks. Of course, it does take a lot of work to create and maintain a page that actively engages with visitors and has an adequate reach to improve a company’s website traffic and customer conversion rates, but that doesn’t mean it’s impossible. Read on to find out about a few of the most recent trends in Facebook Optimization that business owners should be following to get the process started.
The first thing most visitors notice about a Facebook page is its Profile Picture. This picture should be chosen carefully to be both visually appealing and representative of the company’s branding. The page’s Cover Photo, on the other hand, is more effective when used to convey a particular context or mood.
The About Section
A company’s about section offers the perfect opportunity to convey information to visitors who have been hooked by compelling photos and visual elements. It should e clear and concise, offering original content about the company and its mission and values. Adding milestones can also be an effective way to engage with visitors.
Two-way communication is one of the most valuable aspects of the Facebook platform when it comes to marketing and networking, so it’s important to never ignore any user feedback. Responding to comments is the best way to create a positive impression, whether these comments are positive or negative. Business owners who don’t have time to craft personalized responses may want to look into using chatbots to communicate with their customers.
Optimizing for SEO
Social media presence tends to correlate directly with search engine rankings, helping to bring more exposure to the company’s official website. There are a few basic things that any business owner can do to optimize his or her page for SEO. These include using a Customized URL, optimizing for keywords, and utilizing clear calls to action.
Enlisting Some Help
Given how complex the field of social media marketing has become, it’s often necessary for small business owners to enlist some outside help. If you’re struggling to come up with ways to increase
user engagement and improve your company’s search engine rankings and customer conversion rates, we can help.